Telecom New Concept Store in Victoria St, Auckland

When good Retail Designers work with great Advertising Agencies, the new Telecom store in Victoria St is a great example of what can be accomplished. Gascoigne Associates teamed up with Designworks too create a concept store with high-tech features, with convivial approachability in a space that oozes colour, variety and character. They aimed to create a 'playfully eclectic space' and one that has 'clean, crisp elements' to express the high-end technology that's on offer. When stumbling upon this, the environment behaved more like a social area rather than a store. You weren't scared off by the rows of cashiers or numbered isles, it was cool, funky and function. It felt like a local Uni bar rather than a overwhelming and unappealing retail store. Check out the Telecom Victoria St.